This is the first time the company is selling the iPhone Pro series at lower price than the previous version mainly on account of import duty cut in the recent budget.

Just like before any Apple event, the Apple Store has been taken down. You won't be able to order anything from Apple online until later today. With today's "It's Glowtime" event kicking off at 10am PST/1pm EST/6pm BST, expect the store to go back up 90-120 minutes afterwards.

The iPhone 16 officially goes on sale Friday. But for its earliest adopters, it arrives with a fundamental compromise baked into the deal. Put simply,

We have some news about the iPhone 18, which won't even be released until 2026. The news is good, assuming you typically buy iPhone Pro models.The Latest Tech News, Delivered to Your Inbox

The company's iPhone sales have been sluggish this year, and the iPhone 16 may not prove to be much of a catalyst. While investors saw this latest launch as an opportunity to help sell consumers on new artificial intelligence (AI) features,

Apple’s iPhone 16 and 16 Pro are now on sale – with the company looking ahead to the launch of its AI features. The new tools, named Apple Intelligence, are being marketed as one of the main reasons to buy the new phone line-up.