One of Paul’s partners in his brand men’s care W, “Suga,” Sean O’Malley, was fighting at Noche UFC, which the YouTuber turned pro boxer decided he wanted to sneak into. He did so by putting on heavy makeup and looking completely different.

Most people in the combat sports world at large know there's no love lost between crossover boxing star Jake Paul and UFC CEO Dana White. Fewer likely know Paul and now-former UFC bantamweight champion Sean O'Malley are partners on an upstart men's deodorant brand.

Jake Paul went viral for wearing a disguise so that he could attend Noche UFC at The Sphere in Las Vegas. Dana White was asked about it on Tuesday at The Apex.

Jake Paul can leave his disguise at home the next time he wants to attend a UFC event. This past weekend, the social influencer-turned-boxing enthusiast posted a video claiming he had to sneak into UFC 306 at Sphere in Las Vegas wearing a wig,

Dana White had no idea that Sean O’Malley was going into his second bantamweight title defense with an injury. Set to headline one of the biggest combat sports events of all time, ‘Sugar’ was tasked with taking out top-raked contender Merab Dvalishvili in the Noche UFC headliner at Sphere in Las Vegas.